Adidas Originals Zx Flux

in Anforderungen um in die Gilde zukommen 17.04.2020 07:30
von JimRicardo • 3 Beiträge

adidas Skateboarding is teaming up with Adidas Originals Zx Flux French skate brand Helas to create an unconventional sneaker collaboration centered around Three Stripe's pro rider Lucas Puig. Drawing inspiration from 90s anime, this collection perfectly encapsulates Helas' nonchalant aesthetic  utilizing simplistic constructions and pastel-hued colorways. Both entities put a playful spin on the Lucas Premiere sneaker by combining the court heritage of the silhouette with subtle nods to the anime universe. Adorned in premium leather, it sports an eggshell upper with a breathable textile lining.

Kris Aman, GM of adidas Global Basketball: That's one of the most exciting things about what adidas as a whole and what adidas basketball is doing  when you have a brand that's wired around creativity and focusing on creators. That creates amazing opportunities. I think what you're seeing with the athletes is that they are grabbing that with both hands and wanting to partner not only with us, but one of the philosophies that we believe in pretty strongly around here is this Adidas Originals Swift Run idea of open-source partnerships. So what ends up happening is you have a brand that's wired around creators and creativity, athletes that are wired around how they create, and that's kind of cool because it's not just in their game, right? It's in their life and in their world.

And then you get some of the Adidas Originals Tubular Men other creators that are in other industries whether that be fashion or sometimes global partners  it creates this amazing swirl where what we're seeing is people having more fun with it and connecting at a higher level. And of course as a brand that creates a tremendous opportunity for us to create the future. It's a pretty exciting time.KA: Everything we do at adidas starts with the sport itself. Basketball focuses on how do we help a player play better, do whatever they want to do while expressing their style at the same time. The first thing that you're going to see is a tremendous acceleration of innovation.

You already Adidas Originals Gazelle Women mentioned what we do with Boost and some of the knit upper constructions, and what we do with how we make some of the athlete's performance on-court even better to give them a competitive edge. You're going to see a significant investment in some cool things coming down the pipe. I think the second thing we believe in very strongly is creating the new. We're a brand that partners with athletes of today, and the ones that are coming around the corner for tomorrow. We're spending a lot of time on the design front with some very interesting partnerships and collaborations, working on envisioning what the future looks like.

And not just the future through aesthetic, it's the future through how do you help an athlete play better. How do you get a baller a competitive advantage? The style and the flavor and the life side of the game is a big part of it too, and we have a lot of big things coming in the future. Our goal is to become the best basketball brand and we want to be the most creative basketball brand. And when we think about creating the future, all of those creative elements come together.

You can create on the court and you can create in your life, and by doing that you can create in the world. And that's what gets us excited.Alex Zerzan has been with adidas for Adidas Originals Nmd R1 Primeknit almost a decade and has helped athletes get the most out of their footwear with innovative designs all while balancing performance and refined aesthetics. His role as adidas Crazy Explosive 17 Product Manager couldn't be more exciting with the current generation of signature athletes and new technologies from Boost, to Bounce, to Forged Primeknit ushering in more interest than ever for the brand. We took a few minutes out of Alex's more-than-hectic Las Vegas LVL 3 schedule to talk about working with designer Jesse Rademacher on the adidas Crazy Explosive 17, Damian Lillard's preference for Bounce over Boost, and more.

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